Privacy Policy

Last Updated: 5 November 2026

Welcome to Refined Home. We respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how Refined Home collects, uses, processes, stores and protects your personal data when you visit our website, browse our collections, purchase products, create an account or communicate with us.

Our website, https://refinedhome.co.uk/, offers furniture, home décor, home accessories and related products to customers in the United Kingdom and selected international destinations.

We aim to handle your personal information transparently and in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and, where applicable, other international privacy regulations.

By using our website, you acknowledge that your personal information may be processed as described in this Privacy Policy.

1. Who We Are

Refined Home is an online retailer specialising in furniture, home décor, decorative accessories and home furnishings.

For the purposes of this Privacy Policy, references to “Refined Home”, “we”, “us” and “our” refer to the business operating the Refined Home website.

Business Name: Refined Home
Website: https://refinedhome.co.uk/
Business Address: Ilford, Essex, IG6 3TU, United Kingdom
Customer Support Email: customer-support@refinedhome.co.uk

For questions about this Privacy Policy, personal information or your data protection rights, please contact us using the email address above.

Where Refined Home determines the purposes and methods of processing your personal information, it acts as a data controller under applicable data protection legislation.

2. Information We Collect

We may collect different types of personal information depending on how you interact with our website and services.

2.1 Personal Identification Information

When you place an order, register an account, contact us or subscribe to our communications, we may collect:

Full name
Email address
Telephone number
Billing address
Shipping and delivery address
Country and postcode
Account login information
Communication preferences

We collect this information where necessary to provide our services, process purchases, respond to enquiries and manage customer relationships.

2.2 Order and Transaction Information

When you purchase products from Refined Home, we may collect:

Products purchased
Order numbers and order history
Purchase dates
Order values and currencies
Selected delivery methods
Payment confirmation and transaction references
Refund, cancellation and return information
Customer service correspondence relating to orders

This information helps us process purchases, arrange deliveries, manage returns and maintain appropriate business records.

2.3 Payment Information

Payments made through our website may be processed by authorised third-party payment service providers.

Depending on the payment method selected, these providers may process payment card details, billing information, payment authentication data and transaction information.

We may receive limited payment-related information, such as payment status, transaction identifiers and masked card details.

We do not ordinarily receive or store complete payment card numbers or card security codes when payments are handled by external payment processors.

Your payment information is also subject to the privacy and security practices of the relevant payment service provider.

2.4 Technical and Website Usage Information

When you visit our website, certain information may be collected automatically, including:

IP address
Browser type and version
Device type and operating system
Website pages visited
Time and date of visits
Referring websites
Approximate geographical location derived from IP address
Cookie identifiers
Website interactions and browsing activity
Technical diagnostic and security information

We use this information to operate our website, maintain security, troubleshoot technical problems and understand how visitors interact with our services.

2.5 Customer Communications

If you contact us through email, website forms or other available support channels, we may collect the information you provide.

This may include your name, contact details, order reference, enquiry details, messages and any supporting information you voluntarily submit.

We use this information to respond to your enquiries, resolve problems and improve customer support.

3. How We Use Your Personal Information

We process personal information only where we have a valid purpose and an appropriate legal basis.

Your information may be used for the following purposes.

3.1 Processing and Fulfilling Orders

We use your personal information to:

Confirm and process purchases
Verify payment status
Prepare orders for dispatch
Arrange shipping and delivery
Provide order confirmations
Communicate delivery updates
Manage cancellations, returns and refunds
Resolve order-related enquiries

3.2 Managing Customer Accounts

Where customer accounts are available, we may process information to create and maintain accounts, authenticate logins, provide access to order history and manage account preferences.

3.3 Providing Customer Support

We use customer information to respond to questions, investigate complaints, resolve delivery issues and provide assistance with products or orders.

3.4 Improving Our Website and Services

We may analyse website performance and customer interactions to improve navigation, identify technical issues, understand product interest and enhance the overall shopping experience.

Where required by law, we obtain consent before using non-essential cookies or similar tracking technologies.

3.5 Marketing and Promotional Communications

Where permitted by applicable law, we may use your contact information to send:

Product announcements
Promotional offers
Seasonal collections
Home décor inspiration
Special promotions
Updates about Refined Home

We send electronic marketing only where we have the necessary consent or another legally permitted basis.

You may unsubscribe from marketing communications at any time by using the unsubscribe link provided or contacting us directly.

3.6 Fraud Prevention and Website Security

We may process relevant personal information to detect suspicious transactions, prevent fraud, protect customer accounts, investigate security incidents and prevent unauthorised access to our services.

3.7 Legal and Regulatory Compliance

We may retain and process personal information where necessary to comply with tax, accounting, consumer protection, data protection and other applicable legal obligations.

4. Legal Bases for Processing Personal Data

Under the UK GDPR, we must have an appropriate legal basis for processing personal data.

Depending on the circumstances, we may rely on:

Performance of a Contract: Where processing is necessary to fulfil an order, arrange delivery, process a refund or provide a service you have requested.

Legal Obligation: Where processing is necessary to comply with applicable laws, including tax, accounting and regulatory requirements.

Legitimate Interests: Where processing is necessary for legitimate business purposes, such as fraud prevention, website security, customer support and service improvements, provided these interests are not overridden by your rights and freedoms.

Consent: Where you have provided valid consent for activities such as certain marketing communications or non-essential cookies.

Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

5. Cookies and Similar Technologies

Our website may use cookies and similar technologies to provide essential functionality, remember preferences, understand website usage and support marketing activities.

Cookies are small text files stored on your device when you visit a website.

5.1 Strictly Necessary Cookies

These cookies support essential website functions, including:

Shopping basket functionality
Checkout processes
Account authentication
Security and fraud prevention
Session management

Strictly necessary cookies generally do not require consent under applicable UK cookie rules.

5.2 Analytics Cookies

Where enabled, analytics cookies help us understand how visitors use our website, including which pages are visited and how users navigate between sections.

We use non-essential analytics cookies only after obtaining consent where required.

5.3 Functional Cookies

Functional cookies may remember preferences such as language, region or other website settings.

Whether consent is required depends on the purpose and applicable legal rules.

5.4 Advertising and Marketing Cookies

If advertising or marketing tools are enabled, cookies or similar technologies may help measure advertising performance or display relevant promotions.

Where required, these technologies will be activated only after you provide consent.

5.5 Managing Your Cookie Preferences

You can manage or delete cookies through your browser settings.

Where our website provides a cookie preference tool, you can also use it to accept, reject or change your choices regarding non-essential cookies.

Disabling certain cookies may affect the functionality of some website features.

For additional information, please refer to our Cookie Policy, where available.

6. Sharing Your Personal Information

We do not sell your personal information to third parties.

However, we may share personal data with trusted service providers where necessary to operate our business and fulfil customer orders.

These may include:

6.1 Payment Service Providers

Payment processors may receive information necessary to authorise payments, process transactions, prevent fraud and handle refunds.

6.2 Delivery and Logistics Providers

We may share your name, delivery address, contact details and relevant order information with courier companies, shipping providers, fulfilment partners and suppliers involved in delivering your purchase.

6.3 Website Hosting and Technology Providers

Our website hosting, security, maintenance and technical service providers may process limited information necessary to support our website and its operations.

6.4 Customer Support and Communication Providers

We may use third-party services to manage customer emails, order notifications and support communications.

6.5 Analytics and Marketing Providers

Where enabled and legally permitted, we may share relevant information with analytics and advertising service providers to understand website performance and support promotional activities.

6.6 Professional Advisers and Legal Authorities

We may disclose personal information to accountants, legal advisers, regulators, law enforcement agencies or other authorities where required or permitted by law.

We expect service providers processing personal information on our behalf to maintain appropriate security measures and comply with applicable data protection requirements.

7. International Customers and Data Transfers

Refined Home serves customers in the United Kingdom and may offer products to customers in the United States, European countries and other international destinations.

As part of operating our website and fulfilling international orders, personal information may be processed or transferred outside the United Kingdom.

For example, information may be shared with international delivery partners, payment providers, website technology providers or other organisations involved in providing our services.

Where personal information is transferred internationally, we take steps to ensure that appropriate safeguards are in place where required by law.

These safeguards may include:

Transfers to countries recognised as providing adequate data protection
Approved international data transfer agreements or contractual clauses
Other lawful transfer mechanisms recognised by applicable legislation

For customers located in the European Economic Area, additional protections may apply under the EU General Data Protection Regulation.

8. How We Protect Your Information

We recognise the importance of protecting customer information and aim to maintain appropriate technical and organisational security measures.

Depending on the systems and services involved, these measures may include:

Encrypted website connections
Secure payment processing through third-party providers
Access controls for customer information
Website security monitoring
Software maintenance and security updates
Measures designed to prevent unauthorised access
Appropriate security arrangements with service providers

Although we take reasonable steps to protect personal information, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Customers are encouraged to protect their account credentials and contact us if they suspect unauthorised activity involving their account.

9. How Long We Keep Your Personal Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, providing customer support, complying with legal obligations and resolving disputes.

Retention periods depend on the type of information and applicable legal requirements.

For example:

Order and transaction records: Retained for the period necessary to meet applicable accounting, tax and legal requirements.
Customer account information: Retained while an account remains active and for a reasonable period afterwards where necessary.
Customer support communications: Retained for as long as needed to resolve enquiries, maintain relevant records or address potential disputes.
Marketing information: Retained until consent is withdrawn, an unsubscribe request is processed or the information is no longer required.
Technical and analytics information: Retained according to operational requirements, applicable law and the settings of relevant service providers.

When information is no longer required, we take appropriate steps to delete, anonymise or securely dispose of it.

10. Your Data Protection Rights

Under the UK GDPR and other applicable data protection laws, you may have certain rights regarding your personal information.

These include:

10.1 Right of Access

You may request confirmation of whether we process your personal information and ask for a copy of the information we hold about you.

10.2 Right to Rectification

You may request correction of personal information that is inaccurate or incomplete.

10.3 Right to Erasure

You may request deletion of your personal information in certain circumstances.

This right is not absolute, and we may need to retain certain information to comply with legal obligations or establish, exercise or defend legal claims.

10.4 Right to Restrict Processing

You may request that we restrict the processing of your personal information in certain circumstances.

10.5 Right to Data Portability

Where applicable, you may request to receive certain personal information in a structured, commonly used and machine-readable format or have it transferred to another organisation.

10.6 Right to Object

You may object to certain processing activities, including processing based on legitimate interests.

You also have the right to object to processing of your personal information for direct marketing purposes at any time.

10.7 Right to Withdraw Consent

Where processing is based on consent, you may withdraw your consent at any time.

10.8 Rights Relating to Automated Decision-Making

Where applicable, you have rights relating to decisions based solely on automated processing that produce legal or similarly significant effects.

We will provide relevant information and safeguards where required by law.

Exercising Your Rights

To exercise any of these rights, please contact:

Email: customer-support@refinedhome.co.uk

Subject: Personal Data Request – Refined Home

We may request reasonable information to verify your identity before responding.

We aim to respond within one month of receiving a valid request, subject to any lawful extension or exception.

11. Privacy Rights for International Customers

Customers outside the United Kingdom may have additional privacy rights depending on their country or region of residence.

European Union and European Economic Area

Where the EU GDPR applies, customers may have rights similar to those described above, including rights of access, rectification, erasure, restriction, portability and objection.

Customers may also have the right to complain to their relevant national data protection authority.

United States

Certain US state privacy laws may provide eligible residents with rights to access, correct or delete personal information, opt out of specified data processing activities, and receive information about how personal data is used.

The availability and scope of these rights depend on the relevant state law and whether that law applies to our business.

We will consider requests in accordance with applicable legal requirements.

Other International Locations

Customers in other countries may have additional rights under their local privacy legislation.

Please contact us if you have questions about the rights available in your jurisdiction.

12. Marketing Communications

We may send marketing communications to customers who have subscribed or where another lawful marketing basis applies.

These communications may include information about:

New furniture and home décor collections
Promotional offers
Seasonal products
Interior design inspiration
Special announcements
Relevant updates from Refined Home

You can unsubscribe from marketing emails at any time using the unsubscribe link included in the communication.

Alternatively, you may contact customer-support@refinedhome.co.uk to request removal from our marketing communications.

Please note that even after unsubscribing from marketing, we may continue to send essential transactional communications relating to orders, payments, deliveries, returns or customer support.

13. Third-Party Websites and External Links

Our website may contain links to third-party websites, payment providers, social media platforms or other external services.

These websites operate independently and may have their own privacy policies and data processing practices.

Refined Home is not responsible for the privacy practices or content of third-party websites that we do not control.

We encourage you to review the privacy policies of external websites before providing personal information.

14. Children’s Privacy

Our website is intended for general consumers and is not specifically directed towards children.

We do not knowingly collect personal information directly from children in circumstances where parental consent is legally required and has not been obtained.

If we become aware that personal information has been collected from a child unlawfully, we will take appropriate steps to delete or otherwise handle the information in accordance with applicable law.

Parents or guardians who believe that a child has provided personal information to us should contact customer-support@refinedhome.co.uk.

15. Data Breaches and Security Incidents

We take personal data security seriously.

If we become aware of a security incident involving personal information, we will investigate the incident and take appropriate steps to contain and address the issue.

Where required by applicable law, we will notify the relevant data protection authority and affected individuals within the applicable timeframes.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business operations, website functionality, service providers, legal obligations or data protection practices.

When changes are made, we will update the “Last Updated” date at the top of this page.

Where required by law, we will provide additional notice or request renewed consent for material changes affecting how personal information is processed.

We encourage customers to review this page periodically to stay informed about how we handle personal information.

17. Complaints and Regulatory Authorities

If you have concerns about how Refined Home collects, uses or protects your personal information, please contact us first so that we can investigate your concerns.

You also have the right to lodge a complaint with the UK’s data protection regulator, the Information Commissioner’s Office (ICO).

Information Commissioner’s Office

Website: https://ico.org.uk/

Telephone: 0303 123 1113

Customers in other jurisdictions may also have the right to complain to their relevant data protection authority where applicable.

18. Contact Us

If you have questions, concerns or requests relating to this Privacy Policy, your personal information or your data protection rights, please contact us.

Refined Home

Website: https://refinedhome.co.uk/